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A blog is more than a tool for personal expression. Companies today use a blog as a corporate communication tool, a channel for establishing thought leadership and as a platform for their team to demonstrate thought leadership and domain expertise. A blog can also add tremendous SEO value, provided the blog writing is search friendly. The SEO advantages of a blog are manifold:
However, for a blog to add SEO value to your website, blog post writing plays a very important role. SEO blog writing is gradually emerging as a specialization and blog writing services are increasing by the day.
Gone are the days when a blog was considered a channel of personal expression. A blog today is a corporate communication channel, albeit an informal one. Your blog reflects your corporate personality and can go a long way in establishing or diminishing credibility. To be effective, a blog should be frequently updated with quality content, with high quality writing that is search engine friendly. Not always are high quality writing resources available in-house. Even if you have quality writers, their primary focus would —and should — be your core business area. Many times, work pressure results in the blog getting neglected, or sub-standard posts getting published. This can do more damage than good to your business.
Do not let regular work affect your blog. Make it work effectively as your marketing channel by outsourcing your blog writing needs. Work with your blog writing agency, review their work and guide them in achieving the desired communication style. With a little initial investment of time and effort, you could put a long-term self-sustaining process in place that builds your credibility and drives visitors to your site.
For blog posts to rank well in search engines, your blog should be updated frequently, with at least a few blog posts being written every month. With the pressures and pulls of everyday work, you and your in-house team may not always be able to make the time for blog writing.
Striking the balance between the informality of blog writing and keyword density is a skill. Writers at VTech SEO are trained in writing for SEO and work closely with clients in writing blog posts that are meaningful, strike the right tone and are yet sufficiently keyword rich to rank well in search engines.
Contact us to discuss your blog writing requirements.