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At its start, blogging was mainly a platform for personal expression. A blog or a web-log was meant to be an online diary, journal or log for those who wanted to express themselves online. It has now emerged as one of the most powerful means of sharing information on the internet. Blogging has emerged as a specialized industry in itself and is increasingly being used by individuals and enterprises alike for establishing and enhancing their online presence. This article explores the many advantages of blogging.
Businesses around the world are increasingly leveraging the power of blogging to enhance their online presence. Below are some of the benefits of blogging for businesses:
A blog is much easier to start as compared to a business website. Its inherent informality allows a creative freedom to express without the constraint of a corporate tone and messaging style. There are plenty of free and paid blogging platforms available and tons of templates to choose from.
A business blog is relatively easy to integrate into your already existing website – either as a sub-domain or as a section of the site. If you started a blog on a third-party platform, you can either interlink the two or migrate your blog to your domain relatively easily.
A blog provides yet another marketing and communication vehicle for a business. Whether it is an informal message from the CEO, accomplishment of a team member or a channel for business messaging, a blog can add a new dimension to your marketing communication. Easy tracking performance of your blog, visitor activity and feedback measurement allows you to understand how your blog is performing.
You can use a blog as the CEO's voice, corporate messaging channel or a platform for your team to express themselves professionally. You can even use it to announce internal developments within the company that would typically not have found their way into the company website. A blog can serve a wide range of needs, whether it is congratulating a team member on a new baby or announcing a new business tie-up.
An active business blog projects the personality of the organization. Whether it is potential business associates, clients, employees, or investors, a good business blog can help you build thought leadership and credibility of your organization.
A well written blog post on a good blog can attract visitors from search engines. Your blog can rank for a number of keywords that your business website does not rank for. New visitors drawn to your blog through these keywords can be directed to your business website, thereby increasing your business footprint, reach and awareness.
Aspiring writers and researchers can develop their skills when they start a blog. A good blogger does considerable amount of research to provide accurate and authentic information to readers. Over a period of time, this helps bloggers develop their research skills. As you write blog posts and get feedback, your blog writing and communication skills would also improve, as you find new ways of communicating and engaging your readers.
Regardless of the industry you belong to, prospective employers and associates who visit your blog would see it as your online body of work. Your blog can give you an edge over potential competitors and help you build your brand image, even when you have never met or interacted with the reader.
Your blog, its quality and coverage of topics would help you establish initiative, interest and a proactive attitude in the minds of readers.
Well written blog posts will rank well in search results, attracting new visitors to your blog. This in turn will help you widen your reader base and reach.
As new visitors and readers reach your blog, your base of followers will increase. Comments and feedback will help you connect to new people, potential associates, clients or employers.
A successful and well-read blog can be a cash-cow. If you are able to build a high-quality blog that attracts lots of readers and followers, you can monetize your blog through advertising revenue.
Whether you are an individual or a business, a blog has become a prominent and potent tool for increasing your online reach. The quality of the blog, frequency of posts, performance in search results, interaction and engagement with your reader base are key factors that will determine how successful your blog is, and the benefits that can accrue through blogging.
Raghupati is the COO and Director of Operations at VTech SEO. VTech SEO provides high quality outsourced SEO services, web design services and content services to growing businesses around the world. We also offer white label SEO services to web design firms, digital marketing firms and advertising agencies.