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The SEO process followed at VTech SEO has evolved over years of working on SEO projects. Our SEO process draws from the collective experience of our SEO team, with constructive inputs from our clients. Our SEO process has proven to be extremely robust and reliable over multiple projects and has withstood the test of changing search engine algorithms over time.
Our SEO process is designed to and conforms to the following guidelines:
The image below gives a broad overview of our SEO process. Each step in the process is further broken down into tasks giving a detailed break up of SEO aspects that need to be covered in each stage of the process. While the entire process is confidential, we can provide our clients a walk through of the process on a conference call.
Broadly, the SEO process addresses the following SEO activities and more.
The first step in any effective SEO process is the strategy. The marketing strategies and needs of every business are unique to its market, competition and business objectives. We recognize that our SEO efforts need to fulfill your marketing requirements. Our SEO process addresses the need for a custom strategy for your website. The SEO project will start with a detailed brief that helps us understand your business and marketing requirements. This is followed by in-depth research on the SEO strategies and tactics used by your competitors. With this understanding of your business objectives and competitors, we develop SEO strategies specific to your website and identify keywords that would drive relevant traffic to your site.
SEO analysis and research is the second step in our SEO process. For effective website SEO, it is important to understand a website's strengths and limitations first. We do a comprehensive analysis of your website on a number of parameters including design, content, site architecture, navigation and communication. This SEO analysis helps us identify specific solutions that will help maximize traffic from search engines.
The next step in our SEO process is keyword research and selection. We identify "keywords" that your target audience uses while using search engines. Our SEO process ensures a thorough keyword research wherein keywords are selected from a number of sources. We then select the most relevant keywords. These selected keywords are then targeted to the most appropriate pages within your site. The result is that your website's SEO is based on a thorough study and a scientific SEO process that delivers improved traffic.
Optimization of the existing content on your website is the next step. Our SEO recommendations cover all the aspects of your site that need changes for SEO compliance. They include, but are not limited to, the Meta tags, site architecture, design, content, URL and file naming, SEO of digital media like PDFs, videos, etc. A typical one-time SEO project culminates at this stage, as many of our clients prefer to get the recommendations implemented by their website development teams. We do an audit of the implementation and suggest course corrections where necessary. However, we are also geared as a website design firm to implement the SEO recommendations on your website if needed.
We undertake link building as part of our monthly SEO service. Where a project ends with the SEO of the site, we provide recommendations for link building as part of the one-time SEO process. These recommendations include titles and descriptions to be used in the link-building efforts, one-time identification of important and relevant free and paid directories to get links from, and one-time submission to niche search engines and directories.
We recognize that SEO is not a one-time activity and recommend a sustained effort to our clients. Initiatives taken by your competitors, changes in the algorithms of search engines, changes in the market and keyword trends, and a continuous need to improve ranks and traffic make it necessary to have a sustained SEO effort. Our monthly SEO process addresses this need and we do monthly analyses of progress made before drawing up SEO enhancement strategies and techniques for your site.