Search engines value quality content. High quality content writing is expensive. Having in-house resources dedicated to content writing and management is not always the most cost-effective solution for small and growing businesses. To rank well in search results for all the terms your target audience searches for, you may need to outsource content management for:
Whether you need article writing, blog post writing, press release writing or content enhancements for SEO, outsourcing your content requirements will free up in-house resources, and ensure a constant stream of focused and high quality content that helps your website perform better. VTech SEO provides outsourced content services at a fraction of the cost of hiring in-house writers. We can either work on hourly-rate or per-diem costing models.
There are extremely cheap content services available online from freelancers and small writing companies. Most of these services rehash content with minor modifications to make the low-cost service viable and profitable. This results in low quality content being generated. Search engines are constantly refining their algorithms to weed out this low quality content and many companies are finding that their content no longer ranks in search results. Google's Panda Update affected not just small companies but even large and established organizations that produced and consumed low quality content.
VTech SEO does not offer low quality or cheap content services. Our fees are significantly more than those charged by freelancers and the smaller agencies in India. However, all our content conforms to the following guidelines:
None of our clients suffered as a result of Google's Panda Update, where a large volume of low quality content that used to rank in the Google search results was filtered out. That in itself justifies the higher cost for getting quality content.